Coyote Apparel began as nothing more than a challenge to El Coyote, a rising social media influencer. It wasn’t meant to be much—just a small experiment, a way to push boundaries. But with every sale that went out, a new idea emerged, and with every idea came more creativity. The brand quickly grew, reaching more success than El Coyote had ever imagined. What started as a simple challenge turned into a movement, and now it’s his mission to create products that make people feel comfortable, confident, and unstoppable. “Challenge yourself, and you’ll see just how far it’ll go,” he says. Coyote Apparel isn’t just about clothes—it’s about embracing the spirit of pushing limits and never settling for less.

Coyote Apparel is based in Northern Mexico, where the brand was brought to life by El Coyote and his longtime friend Albert. Every design is meticulously reviewed by El Coyote, Albert, and El Coyote’s family to guarantee it meets their high standards, ensuring each piece is worthy of being shared with the public.

Coyote Apparel's mission is to deliver creative designs through hats, T-shirts, hoodies, and an expanding range of products. The brand is dedicated to making affordable items for people of all ages and lifestyles while staying true to its core values, rooted in faith and trust in God through every challenge and triumph.